Tuesday, September 1, 2015

Clarity of the soul - Blogging my way

I have mentioned in previous posts how cathartic I have found the process of crafting a piece for my blog. In writing about family, fun and life in general, I have found an outlet to explore and expand my inner creativity that hasn't really shown itself in many years.

Since graduating university (many years ago), getting married and becoming a father, I had always chosen to concentrate on growth in other avenues of my personality. I don't think it was a conscious decision, but over time, I had forgotten that I once had aspirations to be a writer and maybe even a poet.

Don't get me wrong, I am very happy with the choices that I have made. I have a great wife and awesome family. I live in an amazing city, have a stable, steady career with just enough income to enjoy a few perks without being too spoiled.

Rather, until I started writing this blog a few months ago, I don't think I even realized that I had been missing something. However, once the words started flowing onto the screen and the posts began piling up, I had one of those "Ah ha" moments: I had found a clarity of the soul through my writing.

Clarity of the soul - Blogging my way

Suddenly I started seeing the world with a slightly different lens. How could I write about this in my blog? Maybe I should take a picture of this because you never know when it would come in handy. A long forgotten, creative side of me started to surface and it was fantastic.

However, as I have gotten further along, I have also noticed the supplementary effort involved in having a blogging "career". I have become active in a range of social media avenues and spend a significant amount of time marketing my posts. I actually mentally refer to this as:

Flogging Your Blogging

Funny enough, I really like most of the various other aspects of blogging too. However, while I am committed to not just the writing, but also the marketing and the engagement/interaction, I think I need to do it my way.

In terms of blogging advice:

1. I have read many, many, many articles about setting schedules and posting at the appropriate time to maximize your reach.

2. I've  been told that I need to set up automated messaging for link notifications.

3. I'm often reminded (usually inadvertently) that I haven't written a piece for Huffington anything.

4. I now understand that my grainy images (see above) aren't going to translate well on Pinterest.

5. I get that you are supposed to pick a blogging niche and stick with it.

Guess what? I don't really care very much.

I'm not saying these aren't great ways to make your blog a success, but I think that's my whole point: Those are great for your blog and this is my blog. While, I get a kick out of the marketing, enjoy the interaction components of blogging and will continue to explore how each can help improve my blog, I really love the writing.

To make it really work for me, I want to do it my way. Even though I plan on continuing to Flog My Blog in hopes that I can grow and reach out to a broader audience, I'm also going to remember that at the end of the day, I don't want to lose that clarity of soul I have only recently found.

I wonder how many of my fellow bloggers have found a similar inner zen?


  1. I didn't realise that there was so much to blogging before I started, for me it was also just about the writing. It still is although I am very happy to share what I have written :)

    1. Me too. I found that I hit the ground running with blogging and then got totally sucked into the marketing side. I actually took a couple of weeks off and am just about to get back at it but concentrating on the blogging.

  2. I feel the same way! There is so much to the 'art' of blogging. I take each piece of information, I use what works for me and then I discard the rest :)

  3. I have improved since I started in the marketing of my blogs, that said there's a lot that I ought to do that I don't, and have no intention of doing. It's not as though I'm making anything like a reasonable income from them, and if I "did things properly" I'd be able to retire - the point of my blogs is to practice writing, so... that's kinda what I need to do, not all the scheduling tweets and stuff.